What Makes Marketing Easier?
We’ve heard that the three businesses people dream about owning are a restaurant, a bookstore, and a B&B. There’s no way I’d ever want to run a restaurant, but I did own an online bookstore and I manage a church bookstore, and my husband and I had a farm with an extra house we rented out to visitors to the area. It wasn’t exactly a B&B but close, and it turned out to be our “cash cow.” It was an interesting example of marketing in that we did very little, but had as much busi
